Sunday, May 18, 2014

The Return of the Midriff


With her Clueless inspired music video, not only is Iggy Azalea bringing back the 90's, but she is also bringing back the midriff.
First of all, the video takes place at high school, yet the song mentions "champagne spillin'", "trashing hotels", "chandelier swinging" and other typical teenage things. This mature content targeted for teenagers is essentially what the midriff is all about.
 Like most music videos these days, mostly everyone in the video is scantily clad. This was meant to attract the teen female demographic, just like the midriffs in The Merchants of Cool. Everything about the video and lyrics is made to appeal to teen girls who wished that they lived and dressed like the girls in the video.

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