Saturday, May 31, 2014

MissRepresentation

While watching Missrepresentation and all the ads that were used as examples, I thought that they were so ridiculous I actually had a hard time believing they were real. Then I remembered this from a few years back.

First of all this commercial is so unrealistic its frustrating. No one looks like this eating a burger. No one. No one looks like this eating anything. I'm lucky if I look like a human when I eat a burger and not a starved dinosaur. And its annoying because I'm sure even she doesn't even look like that while eating. But regardless, instead of selling Carl Junior's new whatever, all this commercial does is make women feel bad about something that doesn't exist and will never be able to control. It drives women to compete with an enigma. Just like it was mentioned in the documentary, the increasing frequency of overtly sexual advertising is making poor body image among women a cultural norm.

This form of advertising so primal and barbaric.Carl's Junior actually has to dangle a half naked woman in front of people to get them to buy their burgers. Her body is literally being used to sell meat. This ad and others like it make people think its okay to make women equivalent to huge piece of cardboard on the side of the road. Even though this ad was banned, I can't believe that it was even allowed to air with camera angles that were aimed directly at her chest and even up her dress with out even trying to show the burger.

Not only is this commercial unfair to women, but its unfair to men as well. According to this commercial, all men are capable of is drooling over boobs and being unable to respect their girlfriends enough to turn around and watch the movie.

To further add insult to possibly the worst commercial ever, it wasn't even effective. I watched the commercial a few times and I literally could not remember what company this was or what they were even advertising.

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