I like to think that I am pretty aware of the presence of media in my life. I can point out product placement in a movie or TV show and understand that it was planted there on purpose. Even when I was little I remember noticing how there were no commercials for Easy Bake Ovens on my parents TV shows, just like there were no commercials for Bud Lite during Sponge Bob.
Even though I am aware of the media, I am definitely still susceptible to its tricks. Like every time I see the polar bear Coca Cola commercial I think it is adorable and all I can think about is how much I want a Coke (and also a polar bear). And every time I see the commercial I know that it was specifically constructed to make me want a Coke but that doesn't make it less adorable.
Because of this I still think I have a long way to go before I fully recognize all the ways that the media is present in my life.
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